"Keep people COOL and FASHIONABLE in the skin they're in"

We are a South Australian based operation established in the midst of the corona pandemic, during lockdown. We decided that going artisan is not just a trend, but an alternative lifestyle that is cool, kind to the environment, focuses on quality and results in more sustainable choices. Our ethos is keep people fashionable and comfortable in the skin they're in, whilst focusing on preserving the knowledge and experience accumulated by artisans from every corner of our planet. BeND THE RULeS products are curated, such that our customers and clients can discover artisan products that have aesthetic merit, and are of superior quality. With our first product launch, let us spoil you with the love of the traditional artizans, craftsmen and women of Denizli, Turkey.